Maglia e famiglia - Knit and Family
That knitwear from the family to the world - Paola Davoli and sons.
From the Carpi district standpoint Paola Davoli is the real knitting zero miles maker in the sense that it is designed, developed, manufactured and finished entirely in the district or at least in its immediate vicinity.
Therefore represents the cream of the "Made in Italy" which, needless to say, is its main buyers abroad, especially in the Far East, in the upscale stores of large retailers, as well as in the United States, in the boutiques that are inside of the luxury hotels.
Organized according to the canonical model of the small family-run company Carpi, with the three owners at the helm, the founder Paola Davoli and his two sons Daniel and Fabrizio Stermieri, and a loyal network of laboratories for subcontracted work, Paola Davoli is an example how local and global business perspectives, while seemingly at odds, they can actually coexist and intertwine for their mutual benefit of each other.
"We specialize in knitwear for young lady - says Fabrizio Stermieri, the eldest of two brothers - and produce a mesh that is smacchinate and jersey fabric, most often digitally printed. The digital technology allows us to develop a graphical complexity that was unthinkable a few years ago. Designs with millions of colors and with a perfect definition, as if they were photographs imprinted on the fabric. Thanks to the digital system we can also make changes to the computer - still - that allow us to get special graphical effects such as blurring, discoloration, overlapping, streaks or "fake ruined." They are all photographic effects that deceive the eye and give personality to the head. "
"Paola Davoli" was founded in 1970 as a knitwear for children. Subsequently, expands to include a line for women who, in the following decade, it becomes the primary activity. In the eighties, the company is moving towards the Fast fashion in the wake of the success of those years, but it does so without losing its identity. "We have always been a small company working mainly for the wholesale," explains Stermieri which came in very young company, while still attending Meucci for graduate accountant. Its presence alongside mother Paola, followed after a few years of the arrival of Daniel, was decisive for the choice of betting on the appeal of the product Paola Davoli. "Today, 70 percent of production brings our brand - he says - while the remaining 30 per cent is branded with the client's private label on our design. Every season we develop a very extensive collection from which customers can tap into for every need distribution. In any case, the creation is always ours, even if the item can be changed according to particular needs. "
In addition to marry a trademark policy, the brothers Stermieri take on another strategic decision to focus on exports. "Since the end of the nineties we began to cultivate the foreign customers and currently we sell 90 percent outside Italy. Especially We are projected to the U.S. and the Far East: Japan, Hong Kong, Taiwan and South Korea, markets appreciate our very niche product. "
Behind these results, there are a lot of work and great seriousness: "Our customers come back to each new season because they consider us a reliable partner. And this both as regards the quality of the product, which is always very nice finishes as running; both for the precision of the deliveries. Our Japanese customers, to cite one example, we were asked to anticipate the delivery of the Spring 2014 collection because, in their country in April, triggered an increase in VAT from 5 to 8 percent. They predict a surge in consumption in the shelter of this date and therefore recommend a timely deliveries to take advantage of this buying spree. As a result, we have organized the work to be able to fulfill all orders by the end of January. "
The trump card to be known abroad and broaden the horizons of the market was, at least for Paola Davoli, participation in "Fashion First", the exhibition of fast fashion for medium and large retailers which takes place twice a year in Florence. "And 'the show more suited to our target - concludes Stermieri - one that always gave us good satisfaction, generating a large part of our business." Naturalmente " "Paola Davoli" will also be present at the next edition of "Modaprima", scheduled at the Leopolda November 22 to 24.
Therefore represents the cream of the "Made in Italy" which, needless to say, is its main buyers abroad, especially in the Far East, in the upscale stores of large retailers, as well as in the United States, in the boutiques that are inside of the luxury hotels.
Organized according to the canonical model of the small family-run company Carpi, with the three owners at the helm, the founder Paola Davoli and his two sons Daniel and Fabrizio Stermieri, and a loyal network of laboratories for subcontracted work, Paola Davoli is an example how local and global business perspectives, while seemingly at odds, they can actually coexist and intertwine for their mutual benefit of each other.
"We specialize in knitwear for young lady - says Fabrizio Stermieri, the eldest of two brothers - and produce a mesh that is smacchinate and jersey fabric, most often digitally printed. The digital technology allows us to develop a graphical complexity that was unthinkable a few years ago. Designs with millions of colors and with a perfect definition, as if they were photographs imprinted on the fabric. Thanks to the digital system we can also make changes to the computer - still - that allow us to get special graphical effects such as blurring, discoloration, overlapping, streaks or "fake ruined." They are all photographic effects that deceive the eye and give personality to the head. "
"Paola Davoli" was founded in 1970 as a knitwear for children. Subsequently, expands to include a line for women who, in the following decade, it becomes the primary activity. In the eighties, the company is moving towards the Fast fashion in the wake of the success of those years, but it does so without losing its identity. "We have always been a small company working mainly for the wholesale," explains Stermieri which came in very young company, while still attending Meucci for graduate accountant. Its presence alongside mother Paola, followed after a few years of the arrival of Daniel, was decisive for the choice of betting on the appeal of the product Paola Davoli. "Today, 70 percent of production brings our brand - he says - while the remaining 30 per cent is branded with the client's private label on our design. Every season we develop a very extensive collection from which customers can tap into for every need distribution. In any case, the creation is always ours, even if the item can be changed according to particular needs. "
In addition to marry a trademark policy, the brothers Stermieri take on another strategic decision to focus on exports. "Since the end of the nineties we began to cultivate the foreign customers and currently we sell 90 percent outside Italy. Especially We are projected to the U.S. and the Far East: Japan, Hong Kong, Taiwan and South Korea, markets appreciate our very niche product. "
Behind these results, there are a lot of work and great seriousness: "Our customers come back to each new season because they consider us a reliable partner. And this both as regards the quality of the product, which is always very nice finishes as running; both for the precision of the deliveries. Our Japanese customers, to cite one example, we were asked to anticipate the delivery of the Spring 2014 collection because, in their country in April, triggered an increase in VAT from 5 to 8 percent. They predict a surge in consumption in the shelter of this date and therefore recommend a timely deliveries to take advantage of this buying spree. As a result, we have organized the work to be able to fulfill all orders by the end of January. "
The trump card to be known abroad and broaden the horizons of the market was, at least for Paola Davoli, participation in "Fashion First", the exhibition of fast fashion for medium and large retailers which takes place twice a year in Florence. "And 'the show more suited to our target - concludes Stermieri - one that always gave us good satisfaction, generating a large part of our business." Naturalmente " "Paola Davoli" will also be present at the next edition of "Modaprima", scheduled at the Leopolda November 22 to 24.
Courtesy From Voce Carpi weekly November 21st 2013
Journalist Mrs.Rossella Caprari.
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